A BITTERSWEET STORY

a look inside the chocolate industry


Chocolate is one of the most popular and widely consumed products in the world. But as tasty as chocolate is- have you ever considered how it got into your hands? Although your piece of the bar seems sweet, others in the chocolate industry withstand a bitter reality.

Moving from consumer to farmer, scroll down the page to understand the story beyond the hands of the consumer.

A Choco-lot of Sweet Facts


Before starting the story, here is a year's review in the chocolate industry...

4.5

MILLION

tons of cocoa was produced

7.7

MILLION

tons of chocolate was consumed

$9.5

BILLION

was made in the cocoa bean trade

$101

BILLION

was made in chocolate sales

1. Consumer: What Are You Eating?


The Bitter Side of Consumption

As tempting it is to indulge in chocolate, it is important to be aware of the health risks when consumimg excessive amounts of it. Chocolate his high saturated fat which increases the risk for heart disease and stroke. High sugar content and unrefinedc arbohydrates also puts you at risk for diabetes and weight gain.

2. Nutrition: Why Should You Eat Chocolate?


The Sweet Side: Health Benefits

While many of the options listed above are delicious, they are also highly processed, high in saturated fats, and overall relatively unhealthy. On the other hand, regularly eating small doses of organic dark chocolate (65% Cocoa or more) has several significant health benefits.

Heart

  • Reduces risk of stroke and heart disease
  • Boosts antioxidant levels and decreases blood pressure
  • Anti-inflammatory and Anti-clotting effects that reduce risk of diabetes

Mind

  • Increases blood flow to brain - improves cognitive function
  • Increases endorphin and serotonin levels - improves mood and reduces stress
  • Helps protect against disease causing radicals (UV Rays)

3. Production: How is your chocolate made?


Unwrapping the Story

Starting with the end-product and working backwards,find out how the chocolate transformed from the cocoa bean.




Wrapping





 Once cooled, the chocolate is wrapped up ready to be sent out. While some of the biggest makers have machines to help with this, most makers still wrap their bars completely by hand (often roping in family members and whoever else is around to help).

Molding




 The final step in making a finished chocolate bar is pouring it into a mold. The melted chocolate is simply poured into plastic bar-shaped moulds and agitated to remove any air bubbles. Larger chocolate makers will have machines and conveyors that deposit exactly the right amount of chocolate into each mold, but many smaller manufacturers still do this part by hand.

Tempering

 Great chocolate should have a shiny finish and a good “snap”. This is created by tempering, the process of raising, lowering and raising the temperature of the chocolate to form exactly the right kind of crystals. Tempering can be done by hand, but the process would be extremely time consuming, so tempering machines are used.

Conching

 Traditionally, the cocoa mass is transferred to a separate machine called a conch, where it is further refined. It’s during this process that sugar, milk powder and other flavorings are added. The conching process can take anything from a few hours to a few days and affects the chemical structure of the chocolate, as well as the particle size.

Grinding


 The cocoa nibs are ground with stone rollers until they become a paste known as cocoa mass or cocoa liquor. This pure, unrefined form of chocolate contains both cocoa solids and cocoa butter (the natural fat present in the bean). Cocoa butter can be extracted from the cocoa mass. This is useful because most chocolate makers often use extra cocoa butter to give their chocolate a smoother, glossier texture.

Cracking and Winnowing





 The roasted cocoa beans have a thin, papery shell around them which needs to be removed, so at this point in the process, the beans are cracked open and the shell is removed in a process called winnowing. The lighter shells are blown away with fans, leaving behind pieces of pure cocoa bean, known as “nibs”.

Roasting




 The next step in the process is roasting. This is done by the chocolate maker rather than the farmer. A few chocolate companies make their chocolate at source where it grows, but the hot climate required to grow cocoa makes the chocolate making process more challenging. Most chocolate is made in cooler climates, like Europe or North America.

Drying




 After fermentation, the next step in the process is to dry the beans. This is usually done by spreading them out into a single layer in the sun. Most beans are transferred into sacks and transported around the world after drying, so in order to prevent mold, it’s important that they’re completely dry at this point.

Fermenting




 The pods and pulp are placed into large wooden containers, where the pulp is allowed to ferment for five to seven days. During the process, the beans are turned to help them ferment more evenly. This is the first stage in developing the flavour of the chocolate, and part of the reason why a farmer can have a direct impact on the quality of the finished chocolate.

Harvesting





 The process begins with harvesting. Ripe cocoa pods are harvested twice a year. The harvest times vary from region to region, but the process of turning it into chocolate begins immediately. The pods are cut open with machetes and the white pulp containing the cocoa beans is scooped out.

4. Transportation: Where does your chocolate come from?


Chocolate is eaten worldwide, but only certain countries with the appropriate climate can harvest and export cocoa beans. The largest exporter of cocoa beans is Ivory Coast, while the largest importer of chocolate is the United States. Explore the world map to find out more on how cocoa beans and chocolate are traded.

  
    
      
        
      
      
        
      

5. Farmers: Who does your chocolate come from?


The Dark Side of the Chocolate Industry

From the consumer perspective, the chocolate process is a sweet one. This experience is not nearly as sweet for the farmer. Despite the fact that the US alone spends $13 billion on chocolate, cocoa farmers are still impoverished. Realize what proportion of your consumer dollar goes to the farmer and take note of the alarming impact on these farming communities and their children.

90% COCOA
grown on small-scale farms
68% CHILDREN
on farms are unpaid laborers
96% FARMERS
engaged in hazardous activity
40% CHILDREN
working are taken out of school

6. Fair Trade: How can you help the Farmers?


The Benefits of Fair Trade Chocolate

By purchasing Fair Trade chocolates, you are ensuring that farmers are paid a sustainable price for their product. Fair Trade premiums are invested into improving the lives of the farmer. They maximize safe and working conditions and seek to eliminate child labor. Find out the beneficial impact you are having on the quality of the products, on the environment and on the lives of people in these farming communities when buying Fair Trade.

Impact of Fair Trade

    References:
  1. http://www.worldcocoafoundation.org/about-cocoa/cocoa-market-statistics/
  2. http://www.fairtrade.org.uk/What-is-Fairtrade/Facts-and-Figures
  3. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4696435/
  4. https://www.fairtrade.net/products/cocoa.html
    Data Sources:
  1. https://atlas.media.mit.edu/en/profile/hs92/1806/
  2. http://www.cnn.com/FOOD/resources/food.for.thought/sweets/compare.candy.bar.html